After announcing further job cuts, the Tesla board is looking on private investors to vote for Elon Musk's $56 billion pay package

Tesla Inc. is trying to woo its unusually large base of retail investors to win approval for CEO Elon Musk's $56 billion pay package.

To lead this initiative, the corporate's board has hired a strategic adviser, in response to an individual aware of the matter. To support the campaign, the consultant is working with an outdoor law firm, the person said.

The adviser has arrange a special Vote Tesla website to encourage participation from retail investors, who hold an estimated 42% of the corporate's shares. It encourages shareholders to solid their vote online, via QR code, by telephone and by post. It also features a video with Chief Executive Officer Robyn Denholm saying supporting Musk's salaries is critical to Tesla's growth.

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This all comes ahead of Tesla's June 13 annual meeting, where the electrical automobile maker's investors will vote on whether to keep on with a 2018 compensation agreement. A Delaware judge vetoed the package three months ago, writing in her opinion that Tesla directors had not looked out for the perfect interests of investors.

“We do not believe that a single judge’s opinion should overturn the will of millions of votes from all owners,” Denholm says within the video on the Vote Tesla website.

Although the vote is simply advisory in nature, it could have major implications for the longer term of Musk's leadership. Securing majority approval would bolster the panel's arguments that the Delaware court was flawed. A loss can be an important embarrassment.

Musk has threatened to develop products outside of Tesla if he doesn't get no less than a 25% stake within the carmaker – a key a part of the invalid pay package. If the compensation agreement goes back into effect, the CEO may have enough options to almost double his current stake in Tesla, ending up at around 21%. The path for Musk to attain that larger stake might be unclear unless shareholders vote for it.

On Musk's social media platform X, Tesla fans have expressed their support for the CEO. In a whole bunch of posts tagged #VotedTesla24, many users who discover as investors claim to have already solid their vote. Musk himself has urged shareholders to participate and reposted messages from people like Alexandra Merz, who describes herself as an “Elon fangirl.”

Merz, a resident of Santa Barbara, California, referred to as “Tesla Boomer Mama” on Direct Manage.

Even as Musk fans clamor for support, the board still has work to do to win the vote. Typically, few retail investors actually vote at annual meetings.

At least one major private investor, Leo KoGuan, has said he won’t support the collective bargaining agreement. He has also publicly railed against the best way Musk has run Tesla, which also appears to have unsettled the market as an entire.

Tesla's financial performance is weakening amid a world slowdown in electric vehicle sales. A couple of days before the corporate asked shareholders in a filing to support Musk's $56 billion pay deal, Tesla announced it will cut its global workforce by greater than 10%.

Meanwhile, various top executives have left Tesla as the corporate shifted its focus to constructing autonomous robotaxis moderately than more cost-effective electric vehicles. The stock has fallen 29% to date this yr, compared with a ten% gain for the S&P 500.

Singapore-based billionaire KoGuan has long been a giant admirer of Musk. But he's increasingly wary of the entrepreneur's many ventures — SpaceX, Neuralink, X and more — and said his job at Tesla shouldn't just be a technique to fund other business ventures.

“The court has spoken and many facts have come to light,” KoGuan, who owns about 0.8% of Tesla, said in an email. “He must respect and follow the court’s decision.”

KoGuan said he would also vote against a separate proposal to maneuver Tesla's headquarters from Delaware to Texas, where the judge rejected Musk's salary agreement. Tesla moved its headquarters from California to the Lone Star state in December 2021. This week the corporate announced that it was running sponsored ads to vote for each proposals.

The board's strategic adviser, who arrange the Vote Tesla website, can be helping the corporate connect with major asset managers, people aware of the matter said. Those investors hold about 46% of the corporate's shares, up from about 70% when the primary vote was withheld in 2018, in response to data compiled by Bloomberg.

Observers might be closely watching upcoming recommendations from proxy advisory firms Institutional Shareholder Services Inc. and Glass Lewis & Co., that are widely believed to have some influence on the way during which voting is completed, particularly for shares held in passive funds develop into.

After Musk himself, Vanguard and BlackRock are Tesla's largest investors, holding shares in countless energetic and passive funds. Representatives of each asset managers declined to comment, citing company policy on publishing votes before annual meetings.

The Tesla board won the 2018 pay vote with 73% of votes solid supporting the deal, however the situation could also be harder now.

Shareholders who held shares six years ago saw the worth of their shares soar as Musk met one pay requirement after one other. He finally received the last of his options within the second quarter of 2021, after Tesla's value rose to over $650 billion. It later reached a peak value of about $1.2 trillion.

Tesla's market capitalization is now lower than $600 billion. Musk has drawn recent criticism because the owner of X, where he often expresses controversial political views and attacks the media.

Still, there is no such thing as a clear leader to switch Musk, who’s widely seen because the driving force behind the corporate's transformation from a run-down Silicon Valley startup to the world's most respected automaker. On social media, shareholders praised his contributions to the corporate and urged others to vote for the pay deal.

“It's not much, but I did what I could!” wrote one X user on May 11, posting a screenshot of his vote confirmation. “The people are with you, @elonmusk!”

–With support from Silla Brush.

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