L'Oreal is working on a type of bioprinted skin that may actually “feel”

PARIS, France – French beauty and cosmetics giant L’Oréal is working on a type of synthetic skin that may sooner or later give you the option to “feel” like us.

At the Viva Technology conference in Paris last week, L'Oréal demonstrated “bioprinting” in motion, a technology for 3D printing human-like skin.

The company has been using this technology for several years to check recent makeup in its laboratory on artificial skin reasonably than on animals.

L'Oreal says it has stopped testing Products on animals in 1989long before it was required by law.

Guive Balooch, head of L'Oréal's technology incubator, describes bioprinting as “the ability to use 3D printing with biology to reconstruct skin in a personalized way, creating a fully comprehensive set of truly reconstructed skin.”

“This will also be a revolution. We are doing it internally, but we are also working with external partners,” Balooch told CNBC at the corporate's booth at VivaTech.

Using this skin technology, L'Oréal is in a position to mimic the range of real human skin, replicating conditions resembling eczema and pimples, in addition to the flexibility to tan and heal injuries, L'Oréal said in a press release last week.

But L'Oréal isn't done yet. The company said it is usually working with startups and research institutes to further develop its bioprinting technology and develop skin that may actually “feel.”

“We will have an idea where sensors will not only give us the ability to do tests on reconstructed skin, but also get sensory feedback from applying products, etc. So we can not only assess efficacy but also use sensory feedback,” Balooch said.

In addition to investing in dermatological technologies, L'Oréal also presented innovations related to artificial intelligence at the most important French tech show last week.

At its booth, the corporate introduced an AI-powered beauty assistant called “BeautyGenius.” The app scans a user’s face to discover their facial expression.

It then performs a facial evaluation and recommends the user products that best suit their skin. It is predicated on generative AI, the identical technology that underlies OpenAI's ChatGPT chatbot.

L'Oreal also unveiled an AI marketing lab called CREAITECH, which incorporates tools for creating brand-compliant, AI-generated marketing content.

L'Oreal says it uses AI-powered marketing for its 37 beauty brands, including Kiehl's, Lancome, Giorgio Armani Beauty and Yves Saint Laurent Beauté.