Taco Bell plans Expand using artificial intelligence in drive-thru lanes in lots of of its restaurants across the country, it said in a press release on Wednesday.
Yum Brands, the parent company of the favored Mexican fast-food chain, announced plans to roll out the technology at quite a few locations across the United States. before the tip of 2024 and worldwide in the longer term.
Customers of those restaurants are Interface to computers when placing ordersan concept that the corporate believes will reduce workloads, shorten wait times and improve order accuracy, the press release said.
The voice AI technology has been slowly rolled out over the past two years and is already in use in Taco Bell stores in 13 different states. The company also opened its first completely digital restaurant in Times Square in New York In April.
“Yum Brands is integrating digital and technology into all aspects of our business with exciting new capabilities, and AI is a core part of that strategy,” said Lawrence Kim, Chief Innovation Officer at Yum Brands.
“We are expanding and accelerating our AI capabilities, such as Voice AI, to provide cutting-edge technologies to our franchisees and enhance the consumer and team member experience,” Kim added.
He praised the progress Yum Brands has made in recent times, noting that $30 billion in sales (about half of total revenue) have come from digital channels.
Integrating AI technology into drive-ins has turn into a competitive trend amongst fast-food chains, but not all have been successful.
McDonald's recently accomplished its pilot program with IBM's Automated Order Taker after customer complaints and viral TikToksincluding one by which the AI mistakenly added nine sweet teas on the orders of a lady.
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