Oura introduced its latest smart ring on Thursday, the Oura Ring 4, starting at $349.
The company's rings track sleep, exercise, stress, heart health and other metrics to assist users understand their bodies and make healthier selections. The Oura Ring 4 features latest sensors, a slimmer design and as much as eight days of battery life.
Oura said it has developed a brand new “smart sensing” platform that uses an algorithm and updated sensors to capture more accurate readings for blood oxygen measurement, daytime and nighttime heart rate, and respiration disorders.
The sensors in Oura's third-generation ring are raised and feel like little bumps, however the sensors within the Oura Ring 4 are flat. The company said this provides the ring a smooth interior that’s more comfortable to wear.
The Oura Ring 4 is accessible in twelve sizes and 6 colours, including a brand new black finish. It may be pre-ordered from Thursday and can ship from October fifteenth.
In addition to the upfront cost, users must pay $5.99 per 30 days or $69.99 per yr for a membership. The first month is free. To pay for the ring and membership, customers can use flexible savings accounts and health savings accounts.
A brand new search for the app
The company also announced a brand new design for its app, which is now available to Oura members. In the brand new layout, user data is organized into three tabs named Today, Vitals, and My Health.
The Today tab highlights relevant information based on the time of day and includes shortcuts that allow users to quickly access details about sleep, activity, readiness, stress, heart rate and, if applicable, menstrual cycles. Users can get more detailed details about their data within the Vitals tab and access longer-term metrics resembling sleep trends, cardiovascular age, sleep trends and stress resilience within the My Health tab.
Oura said the app may even receive latest features.
While exercising, members don’t have to manually log their heart rate or the sort of exercise accomplished. You can even see their activities and day by day movements of their day by day stress data. Oura said it will help increase users' understanding of how their behavior and habits can influence their stress.
Oura can be updating its reproductive health offerings to incorporate a feature called Fertility Window, designed to tell users about their probabilities of becoming pregnant. The Fertile Window gives users an estimate of their fertile days, their likelihood of conception, and their detected ovulation day. Oura said this feature will roll out in the approaching months, but members can join for early access on the waiting list.
Oura Labs, where users can test latest features, is now available on Android devices. The function was previously only offered on iPhones.
image credit : www.cnbc.com