What happens on RedNote? A media scientist explains which app TikTok users are fleeing to – and what cultural moment is going down there

Refugee TikTok fled by the tens of millions to RedNote, a Chinese app, in response to the TikTok ban that went into effect on January 19, 2025. The company Quit the app just before midnight on January 18th.

With cat memes, shared jokes concerning the ban, and honest conversations about normally avoided topics, former TikTokers and RedNote natives are bridging the years of digital divide between the U.S. and China. This spontaneous convergence is harking back to the Internet's original dream of a worldwide village. It is a beacon of hope for connection and communication in a divided world.

I’m a researcher who studies Chinese and transnational digital media. I’m also a Chinese living within the USA. I actually have been a RedNote user since 2014.

On Tuesday morning, January 14, 2025, my usual RedNote morning scroll revealed a modified “For You” page. Among my typical TV drama, celebrity and makeup content got here recent posts from self-proclaimed “TikTok refugees” with US IP addresses. As I scrolled further, the advice algorithm flooded my feed with increasingly of those posts from recent US users trying to rebuild their community on RedNote.

Rapid influx

The phenomenon exploded rapidly: inside 24 hours, the hashtag #TikTok Refugee# on RedNote had collected 36.2 million views and sparked tens of millions of discussions. RedNote took first place in Apple's App Store free app charts.

According to those TikTok refugees with the Jan. 19, 2025, Board of Directors threatensUsers feared losing not only their platform access but in addition their content Income streams in addition to.

Instead of switching to US-based alternatives like Metas Instagram or X, they decided to flee to a different Chinese platform Protest against it US tech giants they blamed Lobbying for the ban. Her platform of alternative was RedNote.

This unexpected change mostly stems from TikTok influencers like @whattheish I like to recommend RedNote as the brand new TikTok. Given that the Douyin app is China's version of TikTok, the move to RedNote could appear surprising. However, most other Chinese apps, including Douyin, are only available in Chinese app stores and require Chinese phone numbers to register. RedNote is exclusively accessible to users outside of China through app stores in various regions, without the necessity for a Chinese phone number.

Instead of separating users by geographic region with different versions, as TikTok's parent company ByteDance Ltd. has done, RedNote – called Xiaohongshu in Chinese – offers access to the identical platform worldwide. ByteDance is predicated in China but has launched TikTok as a US subsidiary in 2015. TikTok partnered with Oracle in 2022 to process Americans' user data Address data security concerns. In contrast, RedNote owner is Xingyin Information Technology Ltd a Shanghai-based company and thus stays free from direct US supervision.

RedNote's global accessibility

This global accessibility is according to Xiaohongshu's original vision. The name Little Red Book – its literal English translation – often leads people within the West to this Draw parallels to Mao's revolutionary textsuggesting a communist focus. But the true demands of the platform couldn’t be more different.

The app, created in 2013was created with a more bourgeois orientation. The app's founders, Qu Fang and Mao Wenchao, met while shopping In the US, they positioned Xiaohongshu as a platform that mixes social media, lifestyle content and e-commerce about global travel and shopping.

Although RedNote has evolved to appeal to a broader demographic, its primary user base stays international students, overseas Chinese communities, and international travelers. The name illustrates the platform's promise to be a “red” – meaning “popular” in Chinese – guide to foreign travel and shopping. It acts as each a travel bible for Chinese tourists and a fashion curator of glamorous foreign lifestyles.

The app has been instrumental in transforming lesser-known places to Chinese tourist destinations. It turned Düsseldorf into a destination for foodies for Chinese tourists in 2023 and illuminated trendy scenes and public toilets in Paris through the 2024 Olympics.

For me, as a Chinese native living abroad, RedNote has grow to be an important each day platform to go looking reviews, share life moments, and stay connected with Chinese communities. Even before the influx of TikTok refugees, Xiaohongshu had attracted users from Taiwan, Singapore, Malaysia and other Chinese-speaking communities.

From memes to open dialogues

I nervously lurked within the discussion sections, alert for possible tensions and conflicts between TikTok refugees and RedNote natives, or “red yams” as they call themselves. But the primary encounters were surprisingly heartwarming and playful.

Following word of mouth, TikTok newbies began posting cat pictures as their first step after opening recent accounts. They jokingly call it paying their cat tax. Chinese RedNote users responded with compliments or by sharing their very own cat photos in return. This is how they broke the ice despite language and cultural barriers.

When TikTok refugees posted ideas without pets, RedNote users responded with a meme: a cat with a gun and the caption, “Hello, I'm a spy. Show me your cat.” That joke quickly caught on. “Chinese spy” soon became one other way of claiming “Chinese friend.” TikTok refugees even asked, “Do you want to be my Chinese spy?” as a playful conversation starter.

Both groups ridiculed the TikTok ban with cute memes and funny jokes. They scoffed that the ban turns privacy issues into outdated narratives of Cold War rivalry and espionage, reasonably than treating them as common challenges of the digital age that each one people face together.

After these greetings, RedNote natives and TikTok refugees ceaselessly exchanged questions on various topics. Some of those topics fearful me because they might easily result in interruptions in conversation. For example, a TikTok refugee asked about LGBTQ life in China, and a RedNote native asked about incomes within the United States.

But reasonably than creating unpleasant tensions as feared, this exchange led to meaningful dialogue. Chinese users explained their questions on US income: They were curious because Chinese “American dreamers” – Chinese individuals who discuss moving to the US – often paint an exaggerated picture of American salaries and living standards. Americans were surprised to learn that while same-sex marriage stays illegal in China, town of Chengdu is taken into account “the”gay capital.”

Let's remember the lost promise of the Internet

As I documented these interactions, they grew and developed. What began as text discussions evolved into livestreamed conversations. This rare moment of direct interaction between American and Chinese social media users shows that they aren’t as different as they may have thought. Online, they shared the identical interests: cute memes, “Thirst traps” and funny comments. Offline, they need to struggle with similar problems day-after-day to make ends meet.

How could this end? Will the TikTok refugees leave once their enthusiasm wanes, or will regulators on each side step in? As someone who has spent years researching U.S.-China media exchanges, I’m struck by the importance of this moment, temporary as it could be. This represents a meaningful reconnection between U.S. and Chinese web users after years of digital separation.

This separation was caused and reinforced by Google's retreat from China, China's Great Firewall and the US forced the separation of ByteDance's US and Chinese platforms. In addition, digital platforms and advice algorithms are increasingly trapping people in their very own situation Information bubbles.

For me, this moment is harking back to the utopian vision that was once shared California's Internet Pioneers And Chinese technology innovators and adopters: digital now and global village.

It can be a vivid spot within the cloud of world divisions. Even in a world increasingly fractured by platforms, misinformation and political divisions, unexpected connections can still emerge. Seemingly inconceivable linguistic, cultural and digital barriers may be overcome when people treat one another with respect, sincerity and a touch of humor – and maybe with the assistance of AI translators.