With the Netflix show, Meghan Markle wants to attain a “clean slate” after “difficult” years

The symbolism Meghan Markle selected for her stunning New Year's Day back to Instagram, the day before the announcement of her head-turning recent Netflix lifestyle show, couldn't be clearer.

In classic black and white images, a video, allegedly shot by Prince HarryIt shows the Duchess of Sussex barefoot and wearing an informal, flowing white shirt and white capri pants. On a wintry day, she runs toward the surf of the Pacific Ocean near her home in Montecito. She laughs playfully and uses her famous calligraphy skills to jot down a cursive “2025” within the sand.

Meghan's recent Instagram profile photo also shows her in one other, sunnier beach photo, wearing a slip-style cotton dress, also very white. She also wears a large smile and her only piece of bijou, an elegantly easy diamond necklace – According to the Daily Mail, it’s selling for $15,000. One day after launching, the Instagram account @meghan had 830,000 followers.

Meghan's Instagram return after five years was followed by an announcement on Thursday alongside Netflix that she could be launching her long-awaited lifestyle show on January 15.

Titled “With love, Meghan” The show's trailer shows the Duchess in splashes of color – within the kitchen, within the garden and even visiting a beehive – as she cooks, gardens, arranges flowers and serves cakes. Harry makes a cameo within the trailer and celebrity guests include Mindy Kaling, chef Roy Choi, and Bay Area celebrities Alice Waters and Tatcha founder Vicky Tsai.

Commenting on Meghan's New Year's post, PR experts said her seaside images and all-white outfit were apparently chosen to point out “purity” and a desire for a “metaphorical new beginning” in 2025 – after a difficult few years for her audience image.

“The all-white clothing screams 'purity of reinvention', while the '2025' etched into the sand conveniently serves as both a literal time stamp and a metaphorical new beginning,” Mark Borkowski, a top UKPR expert, told the Daily Mail.

“Meghan chose the classic Instagram post with cryptic performance art,” Borkowski continued. “It’s a textbook PR example of someone who heralds a new era and is destined to intrigue and puzzle.”

“It's a subtle power play that simultaneously arouses curiosity and conveys control,” he added.

In true influencer fashion, Meghan could also use her Instagram account to generate revenue, with firms paying as much as $1 million to advertise in one among her posts, the Daily Mail reported. There is “no reason why Meghan couldn't earn such fees,” PR expert Eric Schiffer told the Daily Mail.

The past yr hasn't exactly been kind to Meghan's brand. She faced harsh reports from the entertainment industry about staff turnover and brand problems together with her planned lifestyle brand American Riviera Orchard, in addition to renewed accusations within the Hollywood Reporter and the Daily Beast that she was “the difficult duchess.” the “demon boss” and he’s “terrible” to work for. Famed editor Tina Brown proclaimed in the autumn that Meghan had “the worst judgment in the world,” while media critics harshly criticized “Polo,” the “tone-deaf” Netflix series about an elite sport for the spoiled wealthy that she co-produced with Harry.

Meghan's Netflix show could counter the bad taste left by “Polo,” especially with its fun-loving vow that “we don't strive for perfection. We strive for joy.”

The New York Post also suggested that Meghan's return to Instagram might be her opportunity to regain control of the narrative surrounding her public image. deadline said her recent account also allows her to fight back against all the web trolls that led her and Harry to quit social media in 2020. Notably, Meghan isn't allowing people to comment on her recent beach post.

As a Hollywood TV actress, Meghan was an avid social media user when she ran it The Tig Lifestyle Blog, described as “a meeting place for the discerning palate – those hungry for food, travel, fashion and beauty.” She closed The Tig in 2018, shortly before she married Harry and joined the British royal family.

To promote their work as a senior royal couple, Meghan and Harry launched their hugely popular Instagram account, Sussex Royal, in April 2019. Her account reached a record 1 million followers inside six hours of launching.

But the couple canceled the Sussex Royal account across the time she quit royal duties and moved to the United States in 2020.

Meghan expressed her reluctance to return to social media on account of the “almost insurmountable” online abuse she said she faced. Deadline reported. She and Harry have also called on social media platforms to strengthen content moderation policies, saying some apps could harm young people's mental health.

Two years ago, Meghan hinted at the potential for a return to social media in an interview with The Cut from New York Magazine confiding to the reporter, “Want to know a secret? I’ll be back…on Instagram.”

It was almost two years before Meghan opened an Instagram account for her planned recent lifestyle brand, American Riviera Orchard. Using the brand's logo, she teased its luxe coastal Central California aesthetic across “family, cooking, entertaining and home decor.” as Elle reported. Shortly after, she got a few of her famous friends to post pictures on their social media accounts showing that that they had received limited-edition pots of strawberry jam from American Riviera Orchard.

It's not clear whether American Riviera Orchard products will likely be featured in the brand new Netflix series. The trailer shows Meghan putting a label on a jar of lemon curd – however it's not the American Riviera Orchard label.

In the autumn, American Riviera Orchard was embroiled in a trademark dispute with the U.S. Patent and Trademark Office. Most recently, the Oregon-based company, which sells high-quality gold foil-wrapped Harry and David pears, filed a lawsuit with the patent office saying the name American Riviera Orchard was too much like the “Royal Riviera” trademark they received Founders of the fruit they grow within the Rogue River Valley.

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