Where is White Lotus filmed? Koh Samui and searches and costs have risen

Social media talks about travel in Thailand rose by 60%on February 16 after the premiere of the third season of “The White Lotus”.

The data measure social media within the three days before and after the show is broadcast.

The Emmy winner HBO series is anticipated to be within the Thai island of Koh Samui, the recent attitude of the show, within the Thai island of Koh Samui, as was one or two one or two within the season considered one of Maui, Hawaii and Sicilien, Italy, Italy.

The ability of the show to awaken tourism interests to its locations is so influential that it’s known as the “White Lotus effect”.

“The White Lotus” was mentioned almost 1,385,000 times from almost 500,000 unique authors from 16 to 26 February on social media. Most of the conversations got here from Thailand (86.016), followed by the United States (45,728) and Brazil (18,613), the corporate CNBC Travel announced.

The conversations brought greater than 8.4 million engagements – mainly from likes, comments and stocks -, 85% of which were positive, it said. For the contributions that Thailand expressly mentioned, the mood in response to Sprout Social rose to 99%.

This is vital since the reach of those contributions is so large, said Rachana Gouleet, the director of the corporate's social media.

“There were more than 775 million cases in which talks, which both” The White Lotus “and Thailand mentioned, appeared in the feeds of the users,” said Gouleet. “For the context, the US population is just over 340 million. With more than 2x This number, 775 million potential impressions not only indicate a strong trend on social media, this indicates a broader cultural moment.”

The data is predicated on social media talks in X, YouTube, Reddit and Tumblr, said Sprout Social.

“People don't just talk about the show as something they should see. They speak as a reason to travel to Thailand,” said Gouleet.

In addition, this season has something that the previous didn’t have – the facility of a pop star.

The occupation includes Lalisa Manobal Allgomen generally known as Lisa from the K-Pop group Blackpink. Manobal, who has around 105 million followers on Instagram, gave her acting debut as “Mook” last season.

But not every thing has been talked about – in lots of cases the travel visits have jumped in lots of cases, months before the start of the third season.

Search interest for Four Seasons Resort Koh Samui, The Show of the Show Main turning locationAccording to Expedia in Hong Kong in January in January, 370%.

In the 2 weeks after the premiere of the third season, the seek for trips to Koh Samui in Singapore rose by 115%, within the USA by 95% and 70% in Australia, as the info from Expedia showed.

The booking can be off. Since the season premiere, Trip.com has seen growth of just about 30% in flight and hotel bookings to Koh Samui, led by Germany, Great Britain and France.

The “White Lotus Effect” also can increase interest for other parts of Thailand.

In the 2 days after the premiere of the third season, short -term rental bookings in Thailand rose in comparison with the identical period from 2024, in response to the Property Management Platform Guesty, whose software reserves, amongst other things, on Airbnb and Booking.com.

Also the annual night prices for short-term residential rents-Laut Guesty rose around 28% from February 2024.

According to Expedia, the typical each day prices in hotels rose within the two weeks earlier and 10%within the season premiere. This is first-class rates to rise in the course of the post-Pandemian travel book.

“The White Lotus” could strengthen the restaurant reservations beyond the coast of Thailand. The bookings within the Thai restaurants within the United States rose within the week after the show's premiere after the reservation service, which has Openable Openable.

Dr. Guy Llewellyn, assistant professor at EHL Hospitality Business School, said that the “White Lotus Effect” shows The power that popular culture has for travel trends, especially amongst younger travelers, use the social media for travel inspiration.

However, he said that earlier cases of screen tourism function warning stories.

“The 2000 film” The Beach “led to a large influx of tourists to Maya Bay, which was caused Heavy environmental damage“He said CNBC Travel and referred to the bay ahead of Thailand's Phi Phi Island.” While increased tourism brings economic advantages, a non -managed increase can lead to surfaces, increasing costs for locals and environmental deterioration. ”

Llewellyn said Thailand should predict these challenges and promote lesser-known goals and off-peak trips, while considering visitor permits for fragile areas.

“Ultimately, the 'White Lotus Effect' Thailand offers an opportunity to redesign its tourism narrative,” he said.