Will Snoop Dogg return to NBC for future Olympics? “I think we would be really excited”

Posted by enzo2go August 8, 2024

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Bow-wow-wow, yippie-yo, yippie-yay, Snoop Dogg may proceed to be seen in an enormous way on NBC's Olympics coverage.

When asked this week if NBC Universal plans to bring Snoop back for on-air work on the 2026 Milan-Cortina Olympics and the Olympic Games thereafter, two key members of NBC Universal's leadership group answered “yes.”

“Snoop gave it his all at the Paris Games and even more than we ever expected from him,” said Rick Cordella, president of NBC Sports. “He was enthusiastic. He was optimistic. I think we would be really happy to have Snoop back in any capacity he wants to come back in.”

Cordella's boss, Mark Lazarus, who Chairman of NBCUniversal Media Group, When asked if the corporate would ask the artist to return to the Olympic family, he quickly replied, “Yes.”

Snoop Dogg was omnipresent in NBC's Olympic coverage and at various venues in Paris. He has turn into such an enormous a part of the Olympic Games that BBC News headlined it as follows: “America’s cheerleader at the Olympics.” The 52-year-old had a small role on the 2021 Tokyo Olympics as a part of a recap commentary show on Peacock alongside comedian Kevin Hart, but he hit the bottom running in Paris, where he got into every kind of situations involving athletes and sports as a roving correspondent. That has resonated.

““This all began in Tokyo in 2021. Kevin Hart and Snoop Dogg were co-hosting a comedy highlights show on Peacock called 'Olympic Highlights,' and several other clips from it went viral, but what also struck me was Snoop's passion for the Olympics and in addition his own reverence for the athletes and their stories,” said Molly Solomon, executive producer and president of NBC's Olympic production and the person who pushed for Snoop's increased visibility on television.

“For the last year and a half, we sat down with Snoop and really thought about what that role could be. I've called him an ambassador of happiness. When you look at his content, everyone wants to meet Snoop, take a selfie with him and just be around him. We've been pleasantly surprised by his popularity, but you can never underestimate Snoop Dogg. He's this wonderful mix of swagger and positivity and his charisma and charisma are so positive. He has this undeniable curiosity about the Olympics.”

Said Snoop told the Associated Press this week: “This opportunity was nothing more than a chance for me to show the world what it should look like when you put the right person in the right environment.”

The artist was a part of the Olympic Games, which have been an enormous success for NBC Universal to date. During the primary 11 days of the Games, NBCUniversal said it reached a mean of 32.6 million viewers during prime time in Paris (2-5 p.m. ET) and prime time within the United States (8-11 p.m. ET/PT).

“We measure success here primarily by whether we have a product that appeals to the public and attends in large numbers – and that is clearly the case with the Olympics,” said Lazarus. “The last Games were not as big as we thought. These Games are exceeding all our expectations.”

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image credit : www.nytimes.com

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