The most vital voice on Beyoncé's recent album

One of essentially the most impressive parts of Beyoncé's recent album: “Cowboy Carter“” is their list of collaborators, which incorporates country superstars Dolly Parton and Willie Nelson in addition to rising country artist Shaboozey.

But for me, an important guest voice is the one least known to Beyoncé's listeners: Linda Martellthe primary commercially successful Black female country musician.

Two tracks on “Cowboy Carter,” “Spaghettii” and “The Linda Martell Show” feature spoken commentary by Martell. By giving Martell a platform, Beyoncé concurrently honors her predecessor while securing her own place in country music tradition.

I've written before about how the categories of race and genre have long held country musicians back.

In “spaghetti“Martell faces the puzzles of the genre:

“Genres are a weird little concept, aren’t they?”… In theory, they’ve an easy little definition that’s easy to know. But in practice, some may feel limited.”

Childbirth was on the core of Martell's short musical profession — and it's precisely the sort of fate Beyoncé desired to avoid when she moved on from the bubblegum pop singer to the Afrofuturist oracle and country scion.

“A true feel for a country lyric”

Linda Martell's rapid rise to fame as a rustic musician and her equally precipitous fall offer a lesson within the challenges black artists faced within the Seventies.

Born in South Carolina, Martell began singing as a babyShe formed a bunch along with her sisters that performed R&B and gospel songs. After the sisters parted ways artistically, Martell often performed as a solo artist.

During a performance at Charleston Air Force Base in 1969 Duke RaynerMartell's future agent was within the audience.

Black and white portrait of a young black woman with beehive hairstyle.
Linda Martell in 1969.
Michael Ochs Archives/Getty Images

Rayner, who believed Martell could “a female Charley Pride“, persuaded her to try country music.

After recently listening to the hit “All I actually have to give you (I’m)“,” Pride showed that black country music artists could succeed.

For some time, Martell was similarly popular.

She went to Nashville, Tennessee to record a rustic version of “Color it, Father“, a soul song by The Winstons that reached No. 7 on the Billboard Hot 100 that yr. Martell's version peaked at No. 22 on Billboard Hot Country Singles – the very best position reached by a black woman on those charts until Beyoncé's “Texas Hold 'Em.” debuted at number one in February 2024.

Martell followed this single with a rustic top 40 album: “Color me, country.” One reviewer confirmed that Rayner's prophecy was correct: mean: “Linda impresses as the female Charley Pride. She has great style and a real feel for country lyrics.”

Martell's success opened doors for her in Nashville.

She has been invited to tour with various country artists, including Waylon Jennings and Hank Snow. She also appeared on country television shows akin to “Hee Haw.” Most importantly, Martell was the primary black woman to debut as a solo artist Grand Ole Opry, Nashville's weekly live music program that has been the premier venue for country artists for the reason that late Nineteen Twenties. Over the subsequent five years, she appeared on the stage of the “Mother Church of Country Music” eleven times in a row.

More than once, Martell sang her songs to an audience that shouted back racial slurs. Looking back on the experiences in 2021She noted, “You're trying to talk very, very loudly in a club or an arena and get a name and try to get through the song without crying.”

Despite all of the pain and anger she felt, Martell didn't dare reply to the taunts, although she often wondered why people couldn't.Just sit there and luxuriate in the music.”

No margin for error

Martell also faced thinly veiled racism from the people tasked with promoting her profession.

Manufacturer Shelby Singletonwho signed Martell didn't release “Color Me Country” on his SSI label, Instead, he decided to record them on a subsidiary label, Plantation Records.

While he promoted Martell for a time when certainly one of his white artists, Jeanne C. Riley, recorded the hit Harper Valley PTA, Singleton threw all his energy and a focus behind Riley.

With her record company marketing what was essentially a one-hit wonder at her expense, Martell attempted to vary labels.

Singleton responded by effectively shutting them out of Nashville and ensuring that no other label would sign them. Martell all but disappeared from public view in 1974.

She attempted to return to R&B, but her profession ultimately failed.

Pushing open doors

In the 2005 documentary “Waiting in the starting blocks” Martell offers advice for anyone who wants to follow in her footsteps: “As a woman of color, if you're into country music – if the record stations don't play you, you're not going anywhere. Get ready. But don’t give up.”

Martell's industrial exile is especially harking back to a component of “Cowboy Carter.”

Beyoncé said she made the album, partly in response to a time when she felt “excluded.” She never said when exactly it was, but I believe she could be referring to her performance of “Daddy Lessons” with the Chicks on the 2016 Country Music Association Awards.

The audience reacted coolly to her presence at best; Alan Jackson, a rustic music star, stood up from the front row and walked out in the course of the song.

With “Cowboy Carter,” Beyoncé has returned triumphantly, kicking open the doors and marching through with Martell proudly at her side, giving the 82-year-old country star the popularity that has long eluded her.

Beyoncé seems to know that no cultural box can contain her, and I see “Cowboy Carter” as a revolutionary album because Beyoncé paves the way in which for more musicians to take creative risks, refuse to be pigeonholed, and push the factitious boundaries of the Breaking genres.

image credit : theconversation.com