With Election Day just across the corner, nearly $1 billion was spent on political promoting on and off the ballot within the last week, data from promoting tracking firm AdImpact shows.
The $994 million is sort of a tenth of the greater than $10 billion spent on political promoting in only seven days because the start of 2023. And while Election Day may temporarily end the spending boom that has seemingly dominated every TV industrial break in recent weeks, it's not over yet: More than $300 million remains to be booked in future ad time between Sunday and Tuesday.
Last week's costliest race was, unsurprisingly, the presidential race, which spent greater than $272 million on promoting, based on data from AdImpact. Former President Donald Trump's campaign narrowly outspent Vice President Kamala Harris' campaign between Oct. 27 and Nov. 2, raising $43.4 million to $40.7 million, but Democratic super PACs have helped the party narrowly outperforming the Republicans within the presidential election campaign during this era.
The overwhelming majority of the nearly $1 billion spent on promoting this week went to voting rounds across the country, as candidates and out of doors groups spent heavily on races for Congress, the House of Representatives, crucial ballot issues and other races.
More than $267 million was spent on promoting during voting elections, i.e.
- The two highest-spending races are in Florida, with $19 million in promoting spending for the abortion rights referendum and about $18.5 million for the marijuana legalization referendum.
- Another election campaign saw greater than $10 million in promoting spending last week: California's rent control referendum.
The Senate elections have raised $227 million to date.
- Three Senate races each raised greater than $30 million last week: Ohio, Texas and Pennsylvania.
- Wisconsin and Michigan are at the subsequent level, spending greater than $23 million last week.
The House races saw greater than $208 million in promoting spending.
- New York's nineteenth District (where Republican Rep. Marc Molinaro is attempting to tackle Democrat Josh Riley) saw essentially the most spending, with nearly $9 million in ad spending.
- California's forty fifth District, a race with Republican Rep. Michelle Steel and Democrat Derek Tran, has the second-highest promoting spending at about $7.5 million, closely followed by California's twenty seventh District, where Republican Rep. Mike Garcia is running Democrat George Whitesides meets.
The governor's races saw just $18 million in promoting spending last week, reflecting the relative lack of competitive races this cycle.
- New Hampshire's open gubernatorial race, featuring Republican former Sen. Kelly Ayotte and Democratic former Manchester Mayor Joyce Craig, has the best promoting spending ($6.7 million).
image credit : www.cnbc.com
Leave a Reply