McDonald's is investing over $100 million to hurry recovery from E. coli outbreak

In the wake of the E. coli outbreak last month McDonald's The fast food giant said it can invest over $100 million to spice up restaurant sales and speed up recovery amongst affected franchisees.

Of that, $65 million shall be invested in supporting owners who’ve lost their business, particularly within the hardest-hit states. About $35 million shall be invested in traffic-boosting programs, including marketing efforts, based on a memo to owners and employees seen by CNBC.

McDonald's may even advance “local recovery plans for severely impacted markets,” with further details to be announced in the approaching weeks, the memo said.

“We have navigated a fancy and rapidly changing situation, moving forward at an unprecedented pace and demonstrating the true character of our brand through an unwavering commitment to the protection and well-being of our customers. As we enter the phase of 'recovery,' we are going to. We remain committed to doing the precise thing,” said the memo from McDonald's Chief Impact Officer Michael Gonda and Tariq Hassan. Chief Marketing & Customer Experience Officer.

The Wall Street Journal And Bloomberg Previously reported the recreational investments.

During the company's most recent earnings call last month, Chief Financial Officer Ian Borden told investors that daily sales and traffic increased immediately after an announcement from the Centers for Disease Control and Prevention that linked the E. coli outbreak to McDonald's Quarter Pounders , turned negative. However, the company does not expect the situation to have a material impact on its business, executives said.

This week, the company completed the return of Quarter Pounder burgers with slivers of onion to menus at all restaurants nationwide after temporarily removing the menu item from some locations, the notice to franchisees said.

On Wednesday, the CDC released its latest update on the outbreak, which now includes a total of 104 cases, 37 hospitalizations and one death in 14 states.

That same day, the Food and Drug Administration said in a statement: “There doesn’t seem like any ongoing food safety concerns related to this outbreak at McDonald's restaurants.”